Taking inspiration from the 90’s NBA trading cards collected as kids, this campaign turned 20 Sydney-based bartenders, their Hennessy cocktail and venue into a Hennessy Cocktail Trading Card. The cards were used as ‘cocktail currency’ encouraging bartenders to visit each other to cash in on their cocktail, free of charge. This tactical execution was designed to keep Hennessy top of mind and create a community of Hennessy advocates, under the guise of the NBA.