To celebrate Diageo’s Special Releases 2023 Single Malt Scotch Collections “Spirited Xchange,” Sweet&Chilli was invited to take over Eau De Vie Sydney and Melbourne and host an intimate preview and tasting. Diageo Head of Advocacy Australia, Kate McGraw guided luxury media connoisseurs on a trip around the world to experience an extraordinary collection of single malt expressions that are inspired by eight countries across the globe. The design team elevated the existing campaign identity by tapping into each of the five senses through animated visuals, tasting passport, and more!

DIAGEO SPECIAL RELEASES.

Project Type:

Print Design, Copywriting, Illustration, Animation

Head of Food & Beverage: Ian Clark

Head of Client Services: Jayne Burney

Diageo Head of Advocacy Australia: Kate McGraw

Junior Graphic Designer: Ellie Laxer

Team:

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