Don Julio collaborated with five of the best bars in Australia for Fiesta de Agave, the ultimate party, to celebrate agave spirits, honor the iconic brand, and create the ultimate ‘fomo’ experience. The tour consisted of six popups where these amazing bars and bartenders showed off their best agave-driven cocktails and facilitated authentic industry connections. Six custom illustrations were designed to highlight each venue’s unique personality while championing the Don Julio brand. These assets were realized through cocktail menus, social assets, and bespoke merchandise, only available in limited quantities at each activation.