THE NOUVEAU MARKET.
The Nouveau Market is an Atlanta-based grocery store committed to redefining the grocery store experience with an emphasis on sustainability to preserve the planet for generations to come. The brand prioritizes community by providing local products and creating community through innovative technologies.
The supply chain to connects customers with local producers in the Atlanta area. These products are transferred to our centrally-located warehouse moved to smaller storefronts via insulated vans. This method saves on fuel emission and reinforces The Nouveau Market’s low stock, low waste practices.
The app is integral to the customer experience. Each feature is designed for an efficient and convenient shopping experience that connect all the brand touch points together. Features include app-compatible shopping carts, shopping list, linked curbside pick up, and more.
Project Type:
Student Work, Brand Strategy, Brand Identity, UX/UI, OOH Ads, Brand & Visual Merchandising, and Experimental Design
Designers:
Ellie Laxer and Lindsay Lail
This project was completed in pursuit of a bachelors degree. The Nouveau Market is not a real brand.





























































