HAMILTON ISLAND RACE WEEK 2025.

Sweet&Chilli were tasked to create experiential activations and curated drink experiences under the Casamigos, Tanqueray, and Don Julio brand worlds for Hamilton Island Race Week.

The Casamigos Margs x Margs campaign ran across the 7-day event and included a custom bar build, bespoke pizza box with cup holders, menus, and signage. Don Julio 1942 hosted a luxury, intimate dinner complete with name-tagged 1942 mini bottles as well as gold foiled menus and welcome signage. And last but not least, Tanqueray took over Romano’s, a classic Italian restaurant on the island with a multi-coursed dinner and drink menu, singing waiters, and a branded cocktail window stall where guests could redeem a Tanqueray spritz with a branded seal token.

Project Type:

Experiential Design, Print & POS Design

Team:

Project Manager: Jayne Burney

Event Manager: Darko Vidovic

Graphic Designer: Ellie Laxer

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