HAMILTON ISLAND RACE WEEK 2025.
Sweet&Chilli were tasked to create experiential activations and curated drink experiences under the Casamigos, Tanqueray, and Don Julio brand worlds for Hamilton Island Race Week.
The Casamigos Margs x Margs campaign ran across the 7-day event and included a custom bar build, bespoke pizza box with cup holders, menus, and signage. Don Julio 1942 hosted a luxury, intimate dinner complete with name-tagged 1942 mini bottles as well as gold foiled menus and welcome signage. And last but not least, Tanqueray took over Romano’s, a classic Italian restaurant on the island with a multi-coursed dinner and drink menu, singing waiters, and a branded cocktail window stall where guests could redeem a Tanqueray spritz with a branded seal token.
Project Type:
Experiential Design, Print & POS Design
Team:
Project Manager: Jayne Burney
Event Manager: Darko Vidovic
Graphic Designer: Ellie Laxer